About the Role

Are you a hands-on, driven marketer ready to take the lead on growth in Finland? Our customer looking for a Field Marketer (or Growth Marketing Manager, depending on your experience) to own our demand generation efforts in the Finnish market.

This is a high-impact role where you'll operate as the local marketing lead, bridging global marketing strategy with local execution. You’ll have the autonomy to shape and drive the marketing plan, create content, and execute high-performing campaigns — all with one goal in mind: generate demand, drive pipeline, and build brand awareness in Finland.

You’ll be the go-to person for all things marketing in the region — and a critical partner to our local sales team.

If you thrive on running events, creating content that converts, and enjoy being in the driver's seat of a fast-moving marketing plan, we want to meet you.

Key Responsibilities

Own the Local Marketing Strategy

• Develop, execute, and own a tailored demand generation plan and budget for Finland.

• Adapt global campaigns and messaging to suit local nuances, channels, and buyer behavior.

• Build a scalable local marketing engine that fuels long-term growth.

Drive Lead Generation & Pipeline

• Take full ownership of lead generation from ideation to execution.

• Run multi-channel campaigns using webinars, field events, sponsored industry events, paid media, email campaigns, content marketing, and more.

• Constantly test, measure, and optimize for conversion and ROI.

Lead Events & Webinars

• Organize, host, and run world-class webinars, meetups, breakfast sessions, and local conferences.

• Own everything from planning and logistics to speaker management and content creation.

• Be comfortable representing the brand and engaging with customers and prospects directly.

Collaborate with Global Marketing & Sales

• Work closely with the global marketing team to localize campaigns and tap into shared resources.

• Partner with the local sales team to ensure tight alignment between marketing activities and pipeline goals.

• Create local content, assets, and messaging that supports sales at every stage of the funnel.

What We’re Looking For

• 5+ years of experience in B2B demand generation, field marketing, or a related role.

• Proven success in driving growth through localized, multi-channel marketing strategies.

• Strong content creation skills — you enjoy writing and know how to tailor messaging for your audience.

• Experience in planning and executing both virtual and in-person events, from start to finish.

• Comfortable being both strategic and tactical — you’re just as happy writing copy as you are analyzing campaign results.

• Excellent communication skills in Finnish and English.

• A self-starter with strong organizational skills and the ability to thrive in a fast-paced, global team.

• Analytical mindset with a knack for optimizing campaigns based on data and results.

• Familiarity with modern digital marketing tools and tactics (email automation, paid channels, CRMs, etc.)

Why Join our customer ?

You’ll be joining a growing, international team with big ambitions and a clear vision. This is a rare opportunity to lead, create, and truly make an impact in a key market — with plenty of support, but no micromanagement. We value autonomy, creativity, and results.

About the assignment, we prefer project employment

For this assignment, you will be hired as a consultant by HIROY. We offer our consultants a generous package, and you will also become a part of our extensive network of agencies. This will provide you with the opportunity to deploy your skills and interact with our network of consultants.

We often offer on an ongoing basis. This means that we sometimes remove the assignment from our website earlier than the application deadline. If you are interested in an assignment, we recommend that you apply immediately.

- Period: start asap as a consultant with the possibility of being hired
- Hybrid Model 100%