Role Overview
The Creative Performance Lead defines how creative effectiveness is measured, optimized, and scaled across the organization. By establishing a unified, cross-channel approach to performance, you will bridge the gap between digital, social, influencer, and .com insights to drive superior content decisions and business outcomes.

Sitting at the intersection of Marketing, Data, and Product, you are responsible for building the frameworks, tools, and feedback loops that ensure creative output is continuously refined based on real-world performance signals—moving the organization away from isolated metrics toward a holistic intelligence system.

Key Responsibilities

• Strategy & Operating Model: Own the overarching methodology for evaluating content across all channels. Transition teams from ad-hoc analysis to structured, repeatable systems.

• Testing Infrastructure: Design and embed a robust experimentation ecosystem (e.g., A/B testing across .com and marketing channels). Ensure hypotheses are prioritized and translated into actionable creative directives.

• Insight Feedback Loops: Operationalize frameworks (monthly/quarterly) that transform raw performance data into clear creative direction, feeding directly back into production and campaign planning.

• Cross-Functional Leadership: Act as the central connector between Marketing, Product, Analytics, and Tech. Influence decision-making by highlighting opportunities in product experience and data strategy.

• Tooling & Innovation: Lead the evaluation and implementation of tools—such as AI-driven creative analysis platforms—to scale insights and improve workflow efficiency.

• Capability Building: Define best practices and guidelines to upskill teams, making performance insights accessible and embedded into daily creative workflows.
  
  Key Skills & Qualifications

• Strategic Vision: Ability to translate business goals into creative and content strategies.

• Analytical Depth: Deep understanding of experimentation, analytics, and performance measurement.

• Systems Thinking: Experience building frameworks and operating models (not just executing campaigns).

• Influence: Proven ability to align cross-functional stakeholders without direct authority.

• Pragmatism: High-level strategic thinking combined with a "get-it-done" executional mindset.
  
  Performance Metrics

• Adoption and effectiveness of creative performance frameworks across teams.

• Measurable impact of testing and insight loops on business KPIs.

• Reduction in ad-hoc analysis through the implementation of scalable systems.

• Successful integration of new tools and AI methodologies into creative workflows.
  
  About the assignment, we prefer project employment

  For this assignment, you will be hired as a consultant by HIROY. We offer our consultants a generous package, and you will also become a part of our extensive network of agencies. This will provide you with the opportunity to deploy your skills and interact with our network of consultants.
  

  We often offer on an ongoing basis. This means that we sometimes remove the assignment from our website earlier than the application deadline. If you are interested in an assignment, we recommend that you apply immediately.

  
  Startdate: Location: Stockholm (On-site/Hybrid) 100%
  Contract Period: May 11, 2026 – September 30, 2026